Broad List of Projects & Results

2015 NON-PROFIT DEVELOPMENT

CONTRACT WORK (sample for one client):  Annual Appeal, Annual Report, Grants, Art Direction on all outgoing messaging, Writing, Editing, Training, Reported to Board on development progress and outcomes, Created and kept development calendar, Target marketing on multiple platforms to multiple segments, Hit list creation and plan, community outreach, graphic design, infographic creation...

RESULTS:  $334,000+ income in 12 months. All either new donors, new fundraising initiatives or new grant sources. 

PROJECT: ANNUAL REPORT

TASKS:  Edited document for voice, flow and content, wrote sections.

ART DIRECTION: Designed layout for the 14-page document.

CREATED: Produced document in web ready and printable format.

PROJECT:  ANNUAL APPEAL

TASKS:  Developed appeal theme and colors.  Wrote appeal letters.  Created layout, mailing elements, list updates and set calendar.

RESULTS: TBD 

PROJECT: GIVING DAYS

TASKS:  Art for all channels and unselfies.  Wrote press releases, wrote and created all online content.  Manage giving days live all day on all Social Media platforms and client website.  Creating dynamic content throughout the day, based on trends.

RESULTS:  For the second year in a row we increased donor and member engagement on social media through #unselfie’s and the sharing aspect of the event.  Marked viral Social Media spread. Secured opportunity to donate to NAMI-CT while spending money at a retailer, new revenue stream.  All Giving Days increased social media spread and metrics and increased programming exposure for affiliates.

PRESS RELEASE:  Wrote.

PROJECT: GRANTS

TASKS:  Logic Model Creation, Mission Match (TM), Researched and identified 21 new grant opportunities, Editing.

RESULTS:  $229,000 in grant funding secured. $30,000 in–kind consulting-- design and IT programming for a client from outside agents.  Additional $85,000+ in process for same client. 

PROJECT: WALK 2016

Corporate Sponsor/Partner List Development/Affiliate Engagement

TASKS:  Researched target market to identify companies in the state through our Mission Match ™ process.  Produced targeted hit list, 110 companies for WALK Corporate Sponsorship.  Setup visual metric and data formula, wrote the sponsorship letter (corporate and affiliate) with custom messaging for each segment and created the follow-up plan.

RESULTS 2014:  In 2014 33% response rate off the list produced.  

RESULTS 2015-2016:  TBD

PROJECT: STATE CONFERENCE

TASK:  Re-message.

ART DIRECTION:  Oversaw and reworked the art direction, messaging and theme for event branding for registration and registration website, social media and publicity.

TARGETED REGISTRATION OUTREACH:  Researched and provided targeted HIT LIST for community outreach efforts, list created and provided contact info the same day—SOLD OUT DAYS LATER.

PROJECTS: INFOGRAPHICS

TASK:  Visual Marketing need for one segments preferred touchpoint platform.

ART DIRECTION:  Researched, Created.

AUDIENCE SEGMENTS TARGETED:  Corporate Sponsorship & YANA; Member Information; Walks Sponsors & Walker Info; Annual Appeal: Where Does Your Money Go.

SOCIAL MEDIA:  Pushed out on all platforms: Facebook, Twitter, LinkedIn and on Client Website.

PROJECT: LINKEDIN

PLAN & BRANDING DEVELOPMENT:  2016 Full Execution.

TRAINING:  Staff on the platform, expectations, organizational goals, inputs needed, content parameters and schedule.

PROJECT: WEBSITE UPDATES

WHEN:  Continually as needed.

TASKS:  Produce timely web ready graphic content, keep gallery fresh and informative, light and visually pleasing. 

PROJECT:  ART DIRECTION

CONTINUOUS:  For nearly all collateral, website, social media platforms, printed and e-material.

PROJECT:  STAFF WORKSHOPS  

Staff Development.

IN-KIND

Notre DAME High School, Fairfield Connecticut

DEVELOPMENT:  Giving Tuesday (2014 intro), 2015

ART DIRECTION:  Unselfie Graphics produced and provided.

GRANT:  Researched, Vetted and Mission Matched ™ 14 opportunities for operational, athletics, scholarship and technology.

Future Stars Children's Foundation  

WEBSITE: Update Flow and Content.

GRANTS:  Hit List vetted, Mission Match (TM) and Provided. 

GRANT WRITING: Working Now.

SMALL BUSINESS DEVELOPMENT

Social Enterprise & Small Business Owner

TASKS:  Coached, Designed & Developed 3 Websites. 

2014 NON-PROFIT DEVELOPMENT

PROJECT: Reworked Annual Appeal.

RESULTS:  Tripled Annual Appeal income from the year before; 300% increase in donors; Social Media metrics above industry standards; Website Metrics increasing monthly, with over 2000 unique visitors each month, each visitor staying on the site and visiting multiple pages, time spent on website above web standards.                         

PROJECT ELEMENTS:  Introduced 5 new income stream elements to the campaign, elements of each will extend benefits to the organization throughout the year.  Social Media, Website, Webinars, Mailing Content Creation/Design/Copy, Collateral Design (7 elements for each different market segment), Vendor Selection and Management, Press Releases, Created Messaging.

PROJECT:  Income Stream Development

RESULT:  16 new Income streams; Organizational Assessment secured and completed for Board & Staff at no cost; (2) grant invitations, one for operational support; Secured IT Design work for client at no cost (Approx. $2500 annual savings); Vetted three professionals to complete strategic, design and operational planning projects for less than $4000 (Saving over $40,000).

PROJECT:  New Walk Logo

RESULT:  (Logo above)

ART DIRECTOR:  Design concept, color, layout.  Secured and worked with a designer to finalize designs specified in the needed formats.  Secured a 50% cost reduction for the client.

PROJECT:  NEW WEBSITE DESIGN

RESULT:  Mobile friendly, new/fresh look, more engaging.  Top tier metrics for unique visitors, time spend on website and pages viewed.  Corporations, grant funders, partners, donors and affiliates were very pleased to see the updated look.  The staff has found the platform easy to self-monitor and edit.  Engagement buttons have increased organizations lists. 

OTHER WORK COMPLETED IN 2014

  • Designed Recruiting Website for long-standing Connecticut Recruiting Firm.
  • Coaching a client as she transitions her 11yr old company into a B Corp Social Enterprise.
  • Copy editor for two websites.
  • Mission Match (TM) used for all clients for continuity through all mediums.
  • Rebranded 11-year-old company as it transitions into a Social Enterprise. 
  • Designed Website for Social Cause Website with national exposure.
  • Secured approx. $184,000 in funding and consulting for CT Non-Profit in the 3rd Quarter.
  • Worked with National speaker and author on comprehensive media, booking and marketing plans.
  • Re-Designed and Developed Interim Website for CT Chapter of National Non-Profit.
  • Reworked Annual Giving campaign.
  • Updated Branding.
  • Consulted for new non-profit on Income stream analysis, market saturation and reach approach.
  • Referred over $20,000 in business and 2 new hires in January 2014 alone.
  • Conducted operational analysis for a client resulting in a $400/month savings and credits were given by vendors. Long-term savings of $10,000 by one other vendor. 
  • Long and short term business plan written for nationally recognized business, social media plan, public & grant funding sources included and planned for. Website will be looked at in Phase II. Testimonial:  'I wish I had met her sooner when I began this process!'  
  • Branding, Marketing and Income Stream Analysis for a new consulting group launching in late 2014.  Will create (3) websites, brand over site for continuity and marketing plan for all three.

2008-2013

  • Small Business Development for local business.
    • Design/Branding Consultant for clients web design client.
    • Introduced new Project Manager, candidate hired, successful hire.
    • Art Director: For my clients Organic Coffee Roasters Client
  • Designed in-store marketing material and product packaging
  • Logo Design (multiple variations for multiple products and media)
  • Product wholesale menu design each element for target market
  • Wrote and edited new business copy material, labels, brochure, cards
  • Designed print material
  • Business card design—unique design them used for tradeshow materials.
  • Business Development Consultant for national invitation designer seeking licensing business.
  • Worked with theater companies Marketing & PR team to increase community exposure to build strong business sponsorships, secondary goal to increase memberships.
  • Business Development Consultant:
    • Developed a line of clothing for the Pro-Shop to expand in-store sales.
    • Negotiated long term bulk pricing and order/delivery schedule for clothing and customization.
  • Business Development Consultant:
    • Assessed new embroidery business opportunity,
    • Hired and trained salespeople,
    • Vetted new clothing lines and vendors.
    • Developed and set-up all business process’ and job flows for the embroidery business.
  • Business Development Consultant:
    • Wrote business plan and project time-line to launch Fan Funded CD drive.
    • Targeted corporate sponsors to fund the tour.
    • Press contact, wrote press releases, secured large print feature and
    • Created on-line social networking presence/excitement.
  • Business Development Consultant:
    • Wrote 3-prong business plan to diversify the business.
    • Introduced profitable pricing model software.
    • Created a web commerce program and website redesign.
    • Researched business financing options.
    • Applied for and secured the Levi’s line to be sold in boutique to increase foot traffic of non-traditional customers.
    • Developed wholesale hit list, sell books and 12-month wholesale development plan.
    • Ensured continuity of brand through all three revenue areas.
kristen tierney